First, you can set up Google Alerts for keywords related to your business. There are a few ways to hatch a social listening plan. So, how do you go about collecting this data? That will help you focus on customers close to you and the local topics they care about. Here are a few things you should check and take note of each day:Īs well, if your business has a physical location or storefront, use geo-search to filter for local conversations.
This process is called social listening, and it involves monitoring conversations online about your brand, your competitors, and topics related to your industry. Who are they? Where do they hang out? What topics do they care about? Your first three minutes should be devoted to tapping into your social media audience. Here’s a down-to-the-minute look at how to manage business social media accounts. Free 30-Day Trial How to manage social media in 18 minutes a day
